Calix, Inc Event Marketing Manager in Minneapolis, Minnesota
RESPONSIBILITIES: * Work with Sr. Manager, Digital Campaigns and Events and event team to create and own the global event marketing strategy with accountability for results and outcomes * Multi-channel marketing Deep digital and face to face marketing skills to successfully drive the global event strategy and execution to the achievement of desired results * Ensure booth/show messaging are in line with Corporate branding standards * Lead the planning and execution of assigned event programs of various size and scale * Own the marketing communication execution around events, including promotion pre/during/post event using digital marketing tactics, social media, website, emails, etc. * Work with internal stakeholders to develop comprehensive event strategies and associated metrics that drive to performance based outcomes * Lead creation of event communications and promotion for assigned programs (in partnership with demand generation and client development teams) to drive meaningful attendance. * Gather and track ROI, engagement analytics and feedback to consistently assesses opportunities for improvement * Plan for, capture, and disseminate show and event leads to Salesforce.com systems * Populate and update events pages on calix.com, including shows and speaking events QUALIFICATIONS: * Bachelor s degree in Marketing/Communications or equivalent work experience * 4+ years event marketing and event planning experience * Team Orientation - Willingness and ability to work in close collaboration with others to reach goals, and subordinate personnel agendas and recognize team performance * Ability to see the big picture as well as strong attention to detail. * Ability to work smart under pressure and efficiently on multiple project requests simultaneously in a fast-paced environment where tight deadlines and unexpected complexities can crop up. * Flexible work schedules and the willingness to travel (including potential evening, weekend and holiday work). * Demonstrated ability to execute large events and tradeshows globally * Exceptional verbal and written communication skills; ability to communicate effectively at all levels of an organization * Strong organizational skills * Salesforce.com Experience * Cvent Event Management System experience a plus Calix is an Equal Opportunity/Affirmative Action Employer Calix is committed to providing equal employment opportunity for all employees and applicants for employment. Calix does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other characteristic protected by law. Employer's Job# 4236 Please visit job URL for more information about this opening and to view EOE statement.