Lord Abbett Content Strategy Manager in Jersey City, New Jersey

Job Description: Content Strategy Manager

Responsibilities include:

  • Set content strategy for U.S. Retail, U.S. Institutional and International businesses as part of the annual integrated marketing plans for each channel

  • Lead the development of channel-relevant thought leadership and marketing content across a range of platforms, including print, digital and multi-media

  • Partner closely with key organizational partners to lead the execution of timely, engaging content, including investment thought leaders (portfolio managers and CPMs) channel marketers, design and digital professionals, and sales

  • Work with Marketing and Information Services to track and analyze content consumption over time to inform and refine content strategy and optimize development within the team

  • Establish clear objectives for each team member and hold individuals accountable for achieving them, while working with individuals to develop their careers


  • BA/BS degree required

  • 15+ years relevant experience as a writer, editor, managing editor and content strategist

  • Excellent organizational skills and the ability to manage a team of writers/editors and a robust content development pipeline

  • Experience developing a range of content across media

  • Deep understanding of the needs of financial advisors, their clients and institutions, strong familiarity with investments; experience with international clients a plus

  • Experience working with creative and Digital Strategy colleagues to create and sustain a compelling content experience for all target clients

Personal Characteristics Required:

  • Strategic thinker

  • Team-oriented

  • Intellectually curious

  • Creative

  • Professionally mature

  • Strong organizational savvy and intuition

  • Receptive to feedback

  • Detail-oriented

  • Self-motivated

  • Strong work ethic

  • Inspiring leader

  • Sense of humor

ID: [2018]-1391

External Company Name: Lord Abbett.com

External Company URL: www.lordabbett.com

Street: 90 Hudson