3M Insights Manager, 3M Stationary and Office Division ∞ (Maplewood, MN) in Maplewood, Minnesota
At 3M, we apply science in collaborative ways to improve lives. With $32 billion in sales, our 91,000 employees connect with customers all around the world.3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas.Here, you can apply your talent in bold ways that matter.
3M’s Consumer Business Group (CBG) is seeking an Insights Manager for their Stationary and Office Division (SOSD) located at Maplewood, MN. At 3M, you can apply your talent in bold ways that matter. Here, you go.
The Insights Manager position will be responsible for recommending and directing the design, planning and execution of primary consumer research initiatives across current and future platforms for the Post-it® and Scotch™ Brands. The position will have responsibility for occasionally managing external Insights consultants. The position will interact with divisional leadership, brand marketers and new product marketers to address key strategic issues through Insights, as well as interact with external vendors for research design, proposals, and execution. The outcome of this consumer research will include actionable insights and recommendations which reduce risk and optimize opportunities for improved product, positioning, packaging, advertising, and pricing strategies and tactics to drive core (established) and new business growth for the SOSD Division. The Insights Manager will also be responsible for directing foundational research for the brand, such as brand health, consumer segmentation, and portfolio management studies. Additionally, this position will be responsible for working with a cross-functional team to determine new white space opportunities and new products for growth, both in the US and Globally.
The Insights Manager will be a key contributor to the SOSD Strategic Plan and will lead the creation of annual insights plans to directly support the brands’ marketing plans. This person will also collaborate with other members of the Insights team within the CBG both in St. Paul and across the globe, as well as with other division partners in key functions such as Brand Marketing, Marketing Communications, New Products Marketing, Design, Sales, Shopper, Digital and Product Development.
This position provides an opportunity to transition from other private, public, government, or military environments to a 3M career.
Primary Responsibilities include but are not limited to:
Proactively be the "voice of the consumer" throughout the organization. Collaborate with key stakeholders on assessing business issues to develop, manage and execute customized learning plans for each brand. This requires proactively thinking of the next step in the research process, and the next sequence of research projects
Consult, advise and influence local and global brand teams on insights methodologies, usage and interpretation. Needs to ruthlessly scope a project up front with the marketing team to ensure that the appropriate research is identified and prioritized for the objective, along with the correct consumer target for the project. The Insights Manager will recommend/execute the correct method to help discover the insights needed to meet the project’s objective, and use creative problem solving techniques to design complex multi-faceted research studies.
Gather and synthesize data, while drawing and leveraging insights from new and historical sources
Negotiate with vendors to drive optimized costs, and closely manage the budget
Continuously stay updated on new CPG Best Practices and methodologies
Proven experience to develop and transfer Consumer Empathy
Have a strong knowledge of consumer insights tools, using a broad array of current and new methodologies - quantitative and qualitative
Have strong business acumen
Demonstrate an ability to translate information and data into actionable insights and recommendations
Strong strategic thinking skills, including capabilities to assess current situation, draw conclusions and envision future business opportunities
Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of insights to teams, senior management and key retailers; a candid communicator. Needs to be a clear, professional communicator of consumer insights findings, and able to translate complex ideas and information in a way that is appropriate for a variety of audiences.
Excellent project management skills and ability to prioritize multiple projects with little assistance, executing programs and projects from start to completion, meeting both cost and timing expectations
Strong interpersonal, collaboration, and team-building skills as well as mature conflict resolution skills
Prioritization skills are essential. Must be able to negotiate for Insights across a matrixed organization
Global Consumer and Shopper Insights experience a plus
Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution
Minimum of ten (10) years of combined experience in Consumer research in Consumer Packaged Goods, as a supplier and/or client in a private, public, government, or military environment
Minimum of five (5) years of experience conducting research in conjunction with new product marketing launches in a private, public, government, or military environment
MBA or Master's degree from an accredited institution.
Experience with consumer segmentation, brand architecture, positioning and advertising.
Global Insights experience
Experience Managing people
Location: Maplewood, MN
Travel: Up to 25% domestic/international travel is anticipated
Relocation: Is authorized within country per 3M policies
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B Status).
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.
3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.
3M is science applied to life.
At 3M, we are in your cell phone. We are in your car. We are at your doctor’s office. You are never more than 10 feet from a 3M product.
3M helps make it possible for many other companies to do what they do.
At 3M, we produce a mind-bending 55,000 products. Our technology expertise started over 100 years ago with ceramics, turning minerals into sandpaper. This expertise has grown to span 46 technology platforms, with thousands of products and applications.
Our scientists are experts at combining our core technologies to invent a surprising range of products. Our people and our products reshape the way we live our lives every day.
From celebrating new ideas to uncovering fresh uses for tried and true products, 3M solves problems for people, for communities and customers around the world.