Industrial Color Marketing Manager in New York, New York

Globaledit

New York, NY 10013

Marketing Manager

The Marketing Manager is responsible for designing and implementing comprehensive marketing programs to support brand recognition, lead acquisition, lead nurturing and pipeline creation of our enterprise platform for photo and video production.

We are a leading provider of a powerful SaaS platform that optimizes and accelerates creative production. The company is Private Equity-backed, based in New York City, and has approximately 30 employees. Our Clients include over 90 of the leading fashion brands, retailers, and entertainment companies - including Under Armour, L.L. Bean, Showtime, and CBS.

We're part of CoCreativ, a family of creative production companies.

Check out our video: https://vimeo.com/91347892

http://www.globaledit.com

Responsibilities:

  • Strategizing and executing digital, email and social media marketing campaigns

  • Responsible for producing long form and short form content (ebooks and blogs)

  • Website ownership and optimization

  • Determining the best channels to engage individual segments and verticals

  • Work closely with Product to define and create marketing materials

  • Work closely with Sales to create one-sheeters and decks

  • Continually optimize programs to increase effectiveness

  • On-going analysis of the competitive environment and trends

  • Monthly campaign performance reporting and analysis

Requirements

  • 3-7 years of experience at a B2B technology company

  • Experience with Marketo, Salesforce, Wordpress

  • Proficient in Adobe Creative suite (In-Design, Photoshop)

  • Web dev: HTML and CSS

  • Excellent communications skills

  • Analytical and creative thinker

  • Knowledge of creative production a plus

Benefits

Highly completive compensation; benefits; Tribeca NY location

About globaledit®

globaledit is an innovative SaaS platform that efficiently manages digital photography and video. The software was created to provide a simple, powerful tool to streamline the creative process from capture to distribution, over the web or using the powerful mobile app. Creative companies can work in the cloud-based platform from anywhere and can collaborate to make markups, selects, approvals, and automate workflow. globaledit is used by leading brands across all industries such as Victoria's Secret, Disney, Warner Brothers, New York & Co, Showtime, and NBC Universal.

About CoCreativ

CoCreativ partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 25 years, Industrial Color Brands has lead the industry by delivering innovative, state-of-the-art digital production and post-production solutions to our clients.

Our group of vertically integrated companies – Industrial Color Studios, Smashbox Studios, Industrial Color, Click3X, Invodo, and globaledit – offers end-to-end services including eCommerce photo studio facilities, photo and video capture, retouching, post-production, and creative workflow solutions. We serve the fashion, retail, advertising, media and entertainment industries worldwide.