Industrial Color Marketing Manager in New York, New York
New York, NY 10013
The Marketing Manager is responsible for designing and implementing comprehensive marketing programs to support brand recognition, lead acquisition, lead nurturing and pipeline creation of our enterprise platform for photo and video production.
We are a leading provider of a powerful SaaS platform that optimizes and accelerates creative production. The company is Private Equity-backed, based in New York City, and has approximately 30 employees. Our Clients include over 90 of the leading fashion brands, retailers, and entertainment companies - including Under Armour, L.L. Bean, Showtime, and CBS.
We're part of CoCreativ, a family of creative production companies.
Check out our video: https://vimeo.com/91347892
Strategizing and executing digital, email and social media marketing campaigns
Responsible for producing long form and short form content (ebooks and blogs)
Website ownership and optimization
Determining the best channels to engage individual segments and verticals
Work closely with Product to define and create marketing materials
Work closely with Sales to create one-sheeters and decks
Continually optimize programs to increase effectiveness
On-going analysis of the competitive environment and trends
Monthly campaign performance reporting and analysis
3-7 years of experience at a B2B technology company
Experience with Marketo, Salesforce, Wordpress
Proficient in Adobe Creative suite (In-Design, Photoshop)
Web dev: HTML and CSS
Excellent communications skills
Analytical and creative thinker
Knowledge of creative production a plus
Highly completive compensation; benefits; Tribeca NY location
globaledit is an innovative SaaS platform that efficiently manages digital photography and video. The software was created to provide a simple, powerful tool to streamline the creative process from capture to distribution, over the web or using the powerful mobile app. Creative companies can work in the cloud-based platform from anywhere and can collaborate to make markups, selects, approvals, and automate workflow. globaledit is used by leading brands across all industries such as Victoria's Secret, Disney, Warner Brothers, New York & Co, Showtime, and NBC Universal.
CoCreativ partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 25 years, Industrial Color Brands has lead the industry by delivering innovative, state-of-the-art digital production and post-production solutions to our clients.
Our group of vertically integrated companies – Industrial Color Studios, Smashbox Studios, Industrial Color, Click3X, Invodo, and globaledit – offers end-to-end services including eCommerce photo studio facilities, photo and video capture, retouching, post-production, and creative workflow solutions. We serve the fashion, retail, advertising, media and entertainment industries worldwide.