UnitedHealth Group Marketing Coordinator - Ontario, CA in Ontario, California

The Marketing Coordinator is responsible for executing the local marketing plans for the Optum Local Care Delivery business and being the Marketing Department liaison to the IPAs within the local operating business. This position will be principally focused on tactically deploying local marketing programs that quantitatively deliver qualified leads and retain existing patients while building the brand locally.

The Marketing Coordinator will report to the Local Marketing Manager and will focus their energy and attention in moving the Optum Local Care Delivery business forward within the local network each and every day.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges

Primary Responsibilities:

  • Support IPAs within the operating business with their marketing efforts

  • Develop a working understanding and comprehensive utilization of analytical marketing and segmentation models locally

  • Execute comprehensive rigor that focuses locally on delivering qualified leads & retaining patients to maximize ROI

  • Partner with ROI/Analytics, internal creative sources and CRM colleagues to leverage comprehensive tools & processes

  • Evaluate campaign level results via analytical reporting and own the development for future strategic marketing initiatives

  • Execute local strategies and plans to deliver qualified leads as well as retaining existing patients (with Distribution)

  • Become fluent in value propositions delivered to Field Marketing Organization and health plan broker partners locally

  • Deploy practice-level tactical support with prioritized Primary Care Physicians per Local Marketing Manager

  • Work with Local Marketing Manager to develop, apply, manage, analyze, and influence strategic business projects impacting market research and/or market-focused strategies

  • Responsible for creating and delivering timely marketing programs to increase membership and/or brand recognition/direct response advertising

  • Creates and oversees distribution of mass communications to providers and members including direct content for newsletters, member guides, photo directories and websites

  • Help promote uniformity and consistency of brand

  • We are looking for candidates who can demonstrate:

  • Excellent communication and organizational skills and experience in deadline driven environment

  • Ability to be flexible and work with ambiguity

  • Willingness to learn, strong work ethic

Required Qualifications:

  • Skilled in executing local marketing tactics

  • Demonstrated quantitative skills and conduct routine analysis

  • 2+ years of project management &/or coordination experience

  • Ability to work in an entrepreneurial, as well as a matrixed environment

  • Proficient in Microsoft Office products

Preferred Qualifications:

  • Bachelor’s Degree preferably in Marketing or related field

  • 3+ years of proven experience and accomplishments in the health care industry

  • Experience working with Marketing a plus

  • Experience with Physician groups and inner workings of physician practices

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: marketing, coordinator, analysis, project management, Ontario, CA, California