Ancestry Sr. Director, Customer Relationship Marketing and Operations in San Francisco, California

Ancestry is seeking a Sr. Director, Customer Relationship Marketing to join our team. Ancestry is on a mission to create an iconic brand and this role will be instrumental in making this mission come to life. We are building a team of experienced, passionate, and creative marketing experts to position Ancestry as the leader in personal genomics.

The Opportunity

Reporting to the Senior Vice President of Marketing. As the successful candidate you will bring your knowledge and experience to lead a team responsible for developing, executing, optimizing, and monitoring all digital marketing touch points to customers in our database. You will have marketing experience in not only email, but mobile and paid communication channels, with a holistic vision of how those work together to help the customer succeed in their journey to “discover their past, to inspire their future.”

In this role, you must lead with tenacity, inspiration, and humility. You will lead a talented group of marketers dedicated to working together to connect to the hearts and minds of our customers worldwide. Welcome to the next step in your career journey!

What you will do

  • Will serve as the leader for the CRM & database marketing division driving customer engagement, acquisition and retention across the entire customer lifecycle.

  • Manage and provide clear vision to a talented group of diverse technical, analytical, and creative individuals.

  • Develop incredibly strong cross-functional partnerships with key business stakeholders in Marketing and Product & Technology by showing a deep understanding of their priorities and how CRM can help advance the broader Ancestry objectives.

  • Establish and manage key CRM goals that are clearly linked to the broader Ancestry voice and brand vision with a process for tracking metrics.

  • Partner with Product & Technology teams to manage and deliver global CRM technology needs; always looking to leverage innovative marketing technologies to help drive customer relevance and engagement.

  • Guide data capture efforts across Marketing, and Product & Technology teams.

  • Drive a personalization agenda and identify opportunities to enhance/improve the quality of the consumer experience across all customer touchpoints and throughout the entire customer lifecycle.

  • Develop actionable, data-driven insights to inform CRM marketing strategy.

  • Identify areas of risk and develop plans to communicate/mitigate those risks.

Who You Are**

  • Executive presence with strong collaboration and relationship-building skills, both internally and externally, with outstanding verbal and written communication skills.

  • 10+ years experience in establishing and managing complex CRM campaigns and programs, overseeing the design and development of email, push notifications, SMS, paid advertising and web experiences targeting customers in the ancestry database.

  • Understanding of tech stack requirements in a digital ecosystem to execute personalization at scale.

  • Demonstrated experience as a CRM guru with deep seeded knowledge and grasp of the ancestry business.

  • Possess a unique balance of analytical skills and intuition; comfortable interpreting data, deriving actionable insights and using them to inform strategic direction, leveraging both intuition and data to drive decision making.

  • Demonstrated experience presenting data and recommendations to senior executives.

  • You will be managing large high-performing marketing teams with varying styles and strengths. You must lead and mentor them to continue to build a best-in-class team.

  • Experience with Salesforce Marketing Cloud is strongly recommended.

  • B.S. or Master’s Degree, preferably in Marketing or Communications or with equivalent subject matter experience.

Working for Ancestry

We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives, because connecting all the pieces of our family story can give us the deepest sense of who we are.

For more information on what we do and why you would want to work at Ancestry, visit our careers

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by as a result of the referral or through other means.

/Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. (REF1036N)/

All your information will be kept confidential according to EEO guidelines.