PVH Corp. Senior Specialist, Markeing, CK China in Shanghai, China

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Design Your Future at PVH

Senior Specialist, Markeing, CK China

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

  • Work closely with regional team and appointed agency for yearly strategy/plan development, monitoring and control the performance timely, measure and report performance of marketing campaigns and access against goals.

  • Be responsible for these 3 brands daily executions including event, media plan, media relationship etc.

  • Coordinate digital, retail marketing and CRM team to achieve marketing communication objectives.

  • Explore co-branding opportunities, integrated ATL and BTL resources to enhance the awareness.

  • Competitor review and analysis.

  • Budget control and management.

QUALIFICATIONS & EXPERIENCE:

Experience:

  • At least 3 years hands-on experience on media or PR, preferably in the retail industry

Skills:

  • Strong project and time management skills;

  • Ability to plan tasks and timetable in advance, manage and coordinate timetable with multiple functional team and business units;

  • Fluent English communication skills, including verbal and written communication

  • Influential and effective communicator

Education:

  • Bachelor Degree, majored in advertising and marketing related majors

http://www.pvh.com

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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.